100社の経営者が創った学費無料の1年制志立大學            お問い合わせ  会場 よくある質問
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徳島校ブログ

日本ベンチャー大學徳島校の講義の様子をお伝えします。

平成25年(2013)【5月25日(土)】
 現地歴史学/香川県直島でアート、地方ビジネス、歴史を学ぶ

UPDATE:2013/05/27 21:52
●気付き
・家プロジェクト
 安藤忠雄を初め、著名な建築家が手かげた古民家や寺。
 コンセプトを係りの人に聞くとより楽しめる。

・観光地ビジネス
 自然とアートが融合した直島では、普段買う価格より高い
 キャッシュポイントが街のあちこちにちりばめられている。

・直島のバス
 バスで島を一周できるが、明らかに定員overだが乗れるだけ乗れるスタイル
 観光地だからこそできること。

・そこにしかないもの、人が集まる理由
 直島には赤かぼちゃという現代アート作品があった。
 港の近くに存在し、フェリーから降りた観光客がまっさきにあしを運んでいた。現地にしか存在せず赤と黒の派手なカラーで目を引き人を近づけ、近くまでいくと他の観光客が作品と一緒に写真を撮る風景が見られる。

 a.商品(赤かぼちゃ)
 ・直島限定
 ・ぱっとみて何かわからない、疑問を与える

 b.商品使用イメージ
 ・赤かぼちゃの周りには常に人がいて写真を撮影している
 ・直島に来た記念に

 c.閲覧価格
 ・無料

 d.場所
 ・直島の入り口

 私が考える限り上記の理由で人が集まっている。

・常にビジネス視点で見る
・人が集まっていれば集まる理由を考える
・質問の質を高める

●まとめ
今回の歴史学で直島を視察し、現地のビジネスモデルを学びました。
直島という過疎地でも存続でき、外から人を集客する仕組み、
希少性を持たせるなど数多くのアイデアを現地で体験しました。ですので
今後は自分を磨くため積極的に観光地に行きます。

From:井上透(徳島文理大学4年)徳島校1期生

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